Save for your dream goals
Reach them 2x faster

Blaire app showing a completed vacation savings goal
I’m so proud
of you!

Trusted by 10,000+
banks & institutions

Blaire uses Plaid to securely connect your accounts

Scan it before
you buy

Scan any product, see how it fits your goals, and find a similar look for less in less than 5 seconds.

Scan a purchase and see its impact on your goal

Your financial
best friend

Ask Blaire anything about money. Get daily savings insights and find travel, groceries, and restaurants that fit your budget.

Blaire: Hulu renews Friday. I found you a cheaper plan. Switch and save $120 per year.
HuluAsk Blaire about subscriptions and savings

Get your personal
spend zones

Blaire’s machine learning personalizes your weekly spending plan, adapting as you spend. See all your connected accounts in one place.

Weekly spending zones in the Blaire app

Automate your
savings

Blaire finds the best moments to stash toward your goals. All you do is tap.

Blaire identifies a payday and suggests stashing $150 toward a goal with one tap

Keep your
streak glowing

Stay in your spend zones to keep your kitten happy. Complete quests and earn XP along the way.

A 14-day spend zone streak bringing an NYC apartment goal closer, with Blaire celebrating
Blaire, the Pro cat, zooming in

Reach your goals with

Blaire Pro

Help Center

Quick answers from the Blaire team. Still stuck? Email founders@blaireapp.com and a real person will write back.

Is my bank login safe?

Blaire connects through Plaid, so we never see your bank password. The connection is read-only: Blaire can look at your transactions, but it can never move a cent. You can disconnect your bank anytime from Profile.

What are spend zones?

Your spending, split into a few weekly zones like Food or Shopping, each with a cap that fits your goal. Zones reset every Monday, and Blaire adjusts the caps as it learns how you actually spend.

What happens when I scan something?

Point your camera at a product and Blaire shows you how it fits this week’s zones and whether it would push your goal back. For clothes and decor, it can also find a similar look for less. You always make the call.

What if I go over a zone?

Blaire never shames you. Going over just means your goal date moves a little, and Blaire shows you easy ways to catch back up.

What does Blaire Pro add?

Free comes with 3 spend zones, 1 goal and 3 scans a week. Pro unlocks more zones, more goals, more scans and chat with Blaire. It’s $9.99 a month or $69.99 a year, and both plans start with a 7-day free trial. Cancel anytime in your iPhone’s Settings › your name › Subscriptions.

How do I delete my account?

Open Profile and tap Delete account. That disconnects your bank and deletes your Blaire data. If you have Pro, cancel it in your iPhone’s Settings first, since deleting your account doesn’t cancel the subscription.