BlaireScan it before
you buy
Scan any product, see how it fits your goals, and find a similar look for less in less than 5 seconds.
Save for your dream goals
Reach them 2x faster
of you!
Trusted by 10,000+
banks & institutions
Blaire uses 
to securely connect your accounts
Scan it before
Your financial
best friend
Ask Blaire anything about money. Get daily savings insights and find travel, groceries, and restaurants that fit your budget.
Get your personal
spend zones
Blaire’s machine learning personalizes your weekly spending plan, adapting as you spend. See all your connected accounts in one place.
Automate your
savings
Blaire finds the best moments to stash toward your goals. All you do is tap.
Keep your
streak glowing
Stay in your spend zones to keep your kitten happy. Complete quests and earn XP along the way.
Help Center
Quick answers from the Blaire team. Still stuck? Email founders@blaireapp.com and a real person will write back.
Is my bank login safe?
Yes. Blaire connects through Plaid, the same service apps like Venmo, Robinhood and SoFi use to link bank accounts. Plaid protects your data with bank-level encryption (AES-256 and TLS), and we never see your bank password. The connection is read-only: Blaire can look at your transactions, but it can never move a cent. You can disconnect your bank anytime from Profile.
What are spend zones?
Your spending, split into a few weekly zones like Food or Shopping, each with a cap that fits your goal. Zones reset every Monday, and Blaire adjusts the caps as it learns how you actually spend.
What happens when I scan something?
Point your camera at a product and Blaire shows you how it fits this week’s zones and whether it would push your goal back. For clothes and decor, it can also find a similar look for less. You always make the call.
What if I go over a zone?
Blaire never shames you. Going over just means your goal date moves a little, and Blaire shows you easy ways to catch back up.
What does Blaire Pro add?
Free comes with 3 spend zones, 1 goal and 3 scans a week. Pro unlocks more zones, more goals, more scans and chat with Blaire. It’s $9.99 a month or $69.99 a year, and both plans start with a 7-day free trial. Cancel anytime in your iPhone’s Settings › your name › Subscriptions.
How do I delete my account?
Open Profile and tap Delete account. That disconnects your bank and deletes your Blaire data. If you have Pro, cancel it in your iPhone’s Settings first, since deleting your account doesn’t cancel the subscription.